A snapshot of ETI's engagements across higher education, hospitality, quick-serve restaurant, and enterprise — from organizational change management to world-first product launches.
Beyond enterprise consulting — product advisory, fractional leadership, and building things that didn't exist yet.
Designed and deployed the industry's first Alexa-enabled hotel smart room — voice-controlled lighting, music, temperature, and room services. A proof point that voice technology could create genuinely premium hospitality experiences before anyone else was building it.
Launched in 2011, this was the world's first global barcode food scanning application — providing nutritional data via a smartphone camera at a time when that capability didn't exist anywhere. The feature is now a standard part of the world's leading wellness platforms.
Developed the product roadmap and implementation approach for a VR training program that puts employees inside a virtual kitchen — guiding them through procedures step by step. Eliminated the need for staff to travel for training and measurably reduced errors in operations.
Built a system combining license-plate recognition with AI pattern analysis to measure start-to-finish drive-thru times across a national QSR chain. Identified bottlenecks invisible to human observation and enabled data-driven operational improvements at scale.
Designed and built a mobile-app-integrated ordering menu that adapts in real time to stored user preferences and applies dynamic pricing based on time of day and contextual factors — turning a static menu into a personalized customer experience.
Established a dedicated innovation lab at a QSR's IT headquarters — a modular, hands-on space with technology stations, a simulation service counter, and personalized digital signage. Created the physical environment for fast-moving technology experimentation at the enterprise level.
Built a real-time recognition and notification system that alerts managers when high-status loyalty members are on-site, triggering personalized promotional offers and ensuring VIPs receive the level of attention their status warrants.
Served as Fractional Chief Product Officer to guide a company's product strategy from concept to market. Led a global team of architects, developers, UX professionals, and QA engineers through competitive analysis, feature prioritization, and delivery of a scalable SaaS platform.
